Texas Tech’s Event Management Bachelor of Applied Arts and Sciences (BAAS) degree equips students with the skills to succeed in the fast-growing field of event planning. From intimate weddings to large stadium events, the need for skilled planners is rising. This program blends event planning expertise with key business concepts like marketing, finance, and management to ensure your success.
Graduates are ready to handle every aspect of event execution—from logistics to marketing—while building strong communication and problem-solving skills. With hands-on learning opportunities and access to a professional alumni network, you’ll graduate prepared for top roles in the industry. Whether you aim to start your own event planning business or work with industry giants like Disney, Universal, or Marriott, Texas Tech provides the foundation for your future success.
Career paths include:
- Wedding Planner
- Convention Service Manager
- Event Venue Manager
- Event Planning Advisor
- Conference Consultant
- Marketing and Event Coordinator
For more information, contact the Office of Recruitment and Visitor's Center at (806) 742-1941.
